"Yes, I know how weird it feels to begin thinking about Halloween in the spring or Christmas in the summer, but if your seasonal strategy is built around waiting until the season feels socially acceptable to you, you might be missing the momentum when your buyers are already searching. And just a quick disclaimer, this does not mean that you need to make seasonal products if they do not make sense for your brand. Please don't watch this video and decide that your minimalist wedding invitation shop suddenly needs a Spooky Raccoon sticker collection, unless you have a very specific Spooky Raccoon wedding niche, in which case that's kind of cool. But the point is that not every seller needs Halloween-specific products. Seasonal buyer behavior affects almost every category, and Halloween is just the early indicator that we can actually see."