The connected dashboard is changing! At WorldDAB Automotive 2026 in Frankfurt, WorldDAB President Jacqueline Bierhorst made the case that radio's place isn't guaranteed unless the whole ecosystem works for it. Broadcasters, car makers, regulators, all in one room. Watch the full keynote on YouTube.
"If we are not careful, broadcast radio, one of the most used, trusted, and expected services in the car, can become harder to find, harder to use, or less visible than it should be. And that's not just a small design issue, it's a listener issue, it's a broadcaster issue, it's an automotive user experience issue, and it's increasingly also a public policy issue. And that is why broadcast radio, and in particular DAB+, remains so important."
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The connected dashboard is changing! At WorldDAB Automotive 2026 in Frankfurt, WorldDAB President Jacqueline Bierhorst made the case that radio's place isn't guaranteed unless the whole ecosystem works for it. Broadcasters, car makers, regulators, all in one room. Watch the full keynote on YouTube.
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