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David Reamer @anchistorian.bsky.social
Jul 8, 07:22 AM

Circa 1973 Schlitz beer "Alaska" commercial. Once America's largest brewer, the brand rapidly declined in the 1970s and since due to recipe changes and infamously bad marketing. Now owned by Pabst, Schlitz is officially being placed "on hiatus," ending a 177 year run. #alaska

🎤 Whisper Transcript (en) ⏱ 29s

"on patrol in Alaska Helping them through the winter is more than a job It's a life and that's the only way you'd have it because you know, you only go on once and you've got to do it with"

💬 Discussion

David Reamer @anchistorian.bsky.social · Jul 6, 05:00 PM

Circa 1973 Schlitz beer "Alaska" commercial. Once America's largest brewer, the brand rapidly declined in the 1970s and since due to recipe changes and infamously bad marketing. Now owned by Pabst, Schlitz is officially being placed "on hiatus," ending a 177 year run. #alaska

<div class="border-l-2 border-slate-800/60 pl-4 py-2 mt-3 ml-2"> <div class="flex items-start gap-2.5"> <!-- Avatar --> <img src="https://cdn.bsky.app/img/avatar/plain/did:plc:n6fsxtay2gio7cpmrdt7yzxc/bafkreiczelwbbxxznzv2vnec5kf3m3r7qf5nyh2ir3cuftcai4ji7qzebe" class="w-6 h-6 rounded-full shrink-0 border border-slate-800" /> <!-- Comment Content --> <div class="flex-1 min-w-0"> <div class="flex items-center gap-2 mb-1"> <span class="text-xs font-bold text-slate-300">John J McKay</span> <span class="text-[10px] text-slate-500">@mammothjohn.bsky.social</span> <span class="text-[9px] text-slate-600">· Jul 6, 05:13 PM</span> </div> <p class="text-xs text-slate-350 leading-relaxed break-words">I remember the infamous recipe change. My parents said the new formula gave them headaches and stopped drinking it.</p> </div> </div> <!-- Replies --> </div>