"Do you always have trouble telling the difference between the various shades of black when buying wigs? First, one jet black. It's the deepest, most intense pure black with a striking, high fashion vibe. Next is one a natural black. Slightly softer than number one, representing the healthiest deep black of raw hair. Finally, one be-off black. The closest to natural human hair, revealing a subtle warm brown undertone under light. Which do your clients prefer?"