"But more and more people are currently using AI agents or chatbots to get some information. The thing that we need to understand there is that the process is entirely different. When you're going on Google and you want to look for some red Nike shoes, you're going to ask, okay, I want some red Nike sneakers. And then Google is going to show you all the red Nike sneakers he has with the prices. Where you're going on chat GPT and you're asking for the sneakers that you want to buy, you're going to ask chat GPT, okay, what are the trendy sneakers today? And then it's going to come up with trendy sneakers that could come from either Nike or Puma or whatever brand. So, first of all, it's actually much earlier in the decision making process when you're doing a search on chat GPT than what you were doing previously on Google. And secondly, in order for the artificial intelligence agent to give you the right answer, it has to have information from the product data sheets that are more conversational than just description based."