"what do I actually want to be known by? There's a thing that you are known by and there's a thing that you wanna be known by. And if you can align the two, then that's better. So we looked at it and we're like, okay, personal brand side of things, my thought process was writing this down, we generate it with a team and a team meeting, so that way it's unbiased thoughts. And what we came up with is that people might think of a blue blazer. Another thing was video guy or the podcast guy or the film guy, this has come up a lot and that is what I'm known by, the video guy."