"This is crazy because you're right, man, all these people, you can give them exactly what they're looking for, you know, there's no price that they won't pay to get there. Well, this is nostalgic because I remember back then, I was doing marketing, it was so simple. I would put a Vice Alice ad basically, rip a video off, like a presentation video, and advertise it to like Jenny Craig, that's it, that's how simple my targeting was. I did a combination of Jenny Craig and entrepreneur and small business owner, it got a drill down. So, very simple, but it's not until I used this magnificent thing, once I used my face and did the videos, it was day and night."