"You don't have to be the greatest. You just have to sell yourself that way. Jake Paul just sold himself as the top MMA promoter. And you know what? His numbers and the White House numbers are very, very similar. And he spent less money than the White House did to put it together. And it didn't require any Secret Service. So I'm going to tell you this. Audacity matters. Use a little audacity. You have Conor McGregor, the greatest fighter in the history of fighters, only because he said so. You have Jake Paul selling himself as the greatest promoter. Sell yourself and mean it."