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MainWP @mainwp.com
Jul 10, 03:47 AM

A customized WordPress admin can be a bigger value-add than many agencies realize. Marc Benzakein of MainWP joins the panel on This Week in WordPress to discuss why tailoring the admin experience can reduce support requests, improve usability, and help clients stay focused on their work.

🎤 Whisper Transcript (en) ⏱ 91s

"Everyone is missing out on the greatest opportunity in WordPress ever. Highly customized WP admins. Agencies should have their own. That's true. I mean, this is, talk about block editors and page builders and all that kind of stuff. Forget that. Let's have a framework or something where you can control all that noise, especially as an agency owner. To your point, Michelle, where the editor comes in or the content creator comes in is like blasted with this garbage. Well, that's now a value add for the agency. If you're worried about AI, start building stuff for your customers that they really want, like not being spammed in the middle of an open source project because of the plugins you decided that work well but are still gonna do that. It's a, I think it's a huge, completely untapped economy. You're absolutely right. And I will tell you, I've only got a very, very small handful of clients that I do any type of client work for. And we have always done customized admins, always. The admin has always been customized because we do have editors and all of that stuff that come in. First question we ever ask is what kind of customer service issue is this going to create? And that includes the admin. What, you know, because the less that you have to give as far as like unexpected customer service, the more time it takes, as Michelle said, away from what it is that you're trying to work on."

💬 Discussion

MainWP @mainwp.com · Jul 8, 02:02 PM

A customized WordPress admin can be a bigger value-add than many agencies realize. Marc Benzakein of MainWP joins the panel on This Week in WordPress to discuss why tailoring the admin experience can reduce support requests, improve usability, and help clients stay focused on their work.

<div class="border-l-2 border-slate-800/60 pl-4 py-2 mt-3 ml-2"> <div class="flex items-start gap-2.5"> <!-- Avatar --> <img src="https://cdn.bsky.app/img/avatar/plain/did:plc:6o5btw3f4g2kdqnahyj4kbss/bafkreibfigluifj5urkyefj7c36youeuvizp3dmoeyyazwuyudrjtwccii" class="w-6 h-6 rounded-full shrink-0 border border-slate-800" /> <!-- Comment Content --> <div class="flex-1 min-w-0"> <div class="flex items-center gap-2 mb-1"> <span class="text-xs font-bold text-slate-300">MainWP</span> <span class="text-[10px] text-slate-500">@mainwp.com</span> <span class="text-[9px] text-slate-600">· Jul 8, 02:02 PM</span> </div> <p class="text-xs text-slate-350 leading-relaxed break-words">Watch the full discussion www.youtube.com/watch?v=sHvq...</p> </div> </div> <!-- Replies --> </div>