"So Kronos time is a kind of industrial time. So you have a meeting from 8am to 9am, here's your agenda, and it's very good for reproducing something, right? So it's very much factory time. And then you have Kyros time and Kyros time is like human felt time. So it's the time of what you remember on your deathbed. So holding a lover's hand for the first time, watching a sunset and not filming it with your camera. It's about a baby's first steps. It's about the things that matter and then things you regret not doing more of when you're in a doom scroll and you can't get out of it. It's that time that we were promised, you know, Oh, you don't have to do any labor anymore, tech will do it for you and you'll be free to do art. But the same people aren't learning art, you know? And sometimes I joke about life extension is people want to extend their life because they haven't lived it yet. It's why we work really hard and then we finally go to Italy and we taste real olive oil for the first time. And we say, Oh my gosh, that was a great two weeks and we leave. We don't say, did you know that reality could be like that every day? It's like a, it's, it's a tourism to the real as if it's a Disneyland. Disneyland is supposed to be fake and the real world is supposed to be real. But when people visit a real world and say, Oh, that was nice, it kind of flips it on its head. It's very Baudrillard concept."