"But there's some just like key things at the end of the day that every brand is going to need. We tend to look at kind of four pillars of holistic growth. First being advertising, second being design, third being SEO, fourth being catalog merchandising, right? Like those are the four pillars that no matter the size of the brand, you can kind of come back to those as like your top pillars for all of these granular different optimizations you can make. A lot of launch prep is going to be spent on understanding the market you are going into, understanding the keywords that your competitors are currently advertising against, understanding what your average cost per click is going to be, and optimizing very, very quickly for essentially getting as many sales in the door as early as possible."