"No, I think everyone can it really just comes down to specific category, right? But it's also one of those things where, you know, I hear the exact exact same thing. It's why, you know, last year, we started launching direct consumer services, right, in the sense that we're even taking a lot of our Amazon sellers and being like, hey, you should be doing multi-channel approach, you should have a Shopify store, you should be diversifying your business. And, you know, it's something we're really pushing on right now, just from the aspect of getting up to speed overall with, like, where the market's at, right? Amazon is going to continue growing, but they're also going to continue extending their reach and authority over people. And they're going to continue adding fees and making it harder to sell. And they're not going to stop, you know, Chinese sellers or anything like that. And so, you know, diversifying into things such as, like, Shopify is just like a no brainer in our opinion, you know, doing email marketing and basically getting to control your own customer base. Like, those are things that we're encouraging pretty much every single seller to do, right, just because it's the smart approach."