"Andy Burnham is known for being more relaxed and informal than the average Westminster politician. But will that style survive a transition into number 10? To discuss Bran Burnham, I brought together Rachel Cunniff, the associate political editor at The New Statesman, and Farzana Badu-El, the co-founder of Kers and PR and presenter of Radio 4's When It Hits a Fan. Farzana first. I think it's fascinating because what you see often with different prime ministers is that they really seek out to carve out a space distinct from their predecessor. And so here we have Keir Starmer in his suits, looking very sort of smart, very legalistic. And then we have Andy. Andy Burnham looks like he's escaped from a pop band about a decade ago. Very cool. Loves music. So really the antithesis. And I think that's typically what happens when you have a predecessor that is unpopular. You don't really want to lean into the same image. I also love the fact that he's leading into the whole sort of outsider status. And you know, how much of an outsider is he really? And what's really interesting about him with this sort of rebellious leather jacket and that swagger that he has and with these talking pieces straight to the camera, just feels like Andy's a mate. And the other thing that I think is really funny about him is that he's borrowing sort of PR strategy from J.Lo. Oh, one to me. Stay with me here on this one. So J.Lo, you know, Jenny from the block. And so we've got Andy from Manchester. Yeah, Andy from the row."