"The automotive industry is a people business, it's always about the people connection. The thing is, we can accelerate how people get connected. There's just so much traffic coming in that we can take control of that traffic management and get people in front of people, which is where the magic happens. We do the follow-up, we do the chasing, we make the connections for them, and then let them do the people-people connection opportunity, let them seize that. There will be efficiencies internally as well. Sometime in the next year, I would say that you're going to see the efficiencies turn inward, getting efficient in their day-to-day operations between each other, between parts and service, between service and sales, between sales and service, between accounting and everybody. There's going to be a lot of that going on as well. And I really believe that even in the marketing aspect of it, the AI is going to automate a lot of the marketing also, feeding people into this funnel, into this process, where eventually they'll have this human-human connection. The thing is this, I know that AI will never take the place of a car salesman. It just can't happen."