"So you wake up in the morning and you have a ton of emails of people asking you what you have to offer without knowing what you have to offer. They're automatically magnetized to you. That is the ultimate goal. Used to promote very specific things. Yes, I did it to target audiences. It was pretty effective. But what I found was that when you magnetize yourself, and I'll tell you how to do that. We're gonna get into it. When people come to you and they don't know what you have to offer, they're attracted to you, not whatever you have. And they're going to be interested in what you have to offer, regardless of what it is. And in today's industry, today's day and age, we're always changing things. So if we go on promoting us tied to that thing, well then they're more magnetized to that thing. So it's important for you to become the magnet."