🎧 EPISODE 892: Crunchbase CRO Ann Davis on the pressure to show ROI from AI - Listen: buff.ly/Vc7k390 #martech #marketing #podcast
"and using AI is no exception to that. Giving them sort of like, this is what we've seen. I wanna give my team roadmaps to success on how other people have used it and been successful. So there are still gonna be areas where they need to use the tools directly. So I'm not saying that won't happen, but I think also making sure that you're culminating all the successes and sharing it across the board. Because at the end of the day, right, wrong, or indifferent, salespeople are coin operated. So we're gonna do whatever it takes to get us where we need to get as fast as possible. So I think adoption in a sales organization is gonna be much, much higher, but you gotta show them the way and you gotta give them the roadmap to success."
💬 Discussion
🎧 EPISODE 892: Crunchbase CRO Ann Davis on the pressure to show ROI from AI - Listen: buff.ly/Vc7k390 #martech #marketing #podcast