"Well, we are stuck in those algorithms. You make money on negativity. I mean, the reality is the topics that are interesting to talk about are the more negative ones. Super positive content isn't as interesting to talk about for whatever reason, I'm not interested in learning about super positive, not interested in talking about super positive. So it doesn't feel urgent. No, exactly. So that's the information that's getting out there. That's the information that catches people's attention, keeps them in the algorithm. So I'm not surprised at all. I mean, nightly news, other than one fluff piece is usually just negative, negative, negative, even about the heat outside. It's like the apocalypse. It's always just negative. So it's not surprising. That's what drives our attention. So it drives the algorithm. So right. And that is impacting people's behavior, which actually brings that reality and brings that imagination into reality or brings the newsfeed into your finances. Pretty interesting."