"These companies are spending real money in a small window to make an opening happen. And I think they got it all wrong. And movie marketing is what politics is doing wrong, right? You hear over and over, incumbent does television, new age upset came from someone who did social media and everyone's like, what? That's what's happening here. A modern experiential and social first digital approach to movie marketing would transform the industry. And Hollywood is very Hollywood out. They're very traditional. Hollywood is as traditional as corporations on Madison Avenue and as politics. And I'm passionate because I think it's really sad because I think there's some really quality movies that don't get discovered. And then there's subjectively some very average movies that would just do much better at the box office if people knew it existed or were intrigued to consider it."