"Really, it's because, especially with the World Cup, it represents who they are. Like they have pride in being from their nation and watching their team play, and it makes them feel a sense of longing, a sense of community. So the more you can identify with the niche, your niche, your interests, who you are, your brand story, your life story, and people connect with that through your art, through your music, through your visuals, aesthetic and branding and everything, the more people will feel like you represent them. The moment that they believe that what you have to say and who you are represents something within their soul, within their heart, that's the moment they will go to the ends of the earth for you. And that's how you get die-hard, long-lasting fans that will cherish you and consume your music and everything you do and go to the ends of the world for you. And never stop supporting you because they identify with the soul that you have and it reminds them of who they truly are inside."