"So what you're seeing on the screen here on the left side is what we call the human view. This is this is my origin. This is my website that I've been building at SEO optimized and I've been doing this for years and a lot of brands have much bigger pages than this. But this one is two hundred and thirty thousand tokens. So when those retrieval bots come and visit that page they're often spending about ten thousand tokens to understand what's on it. So as we see how they parse this page as they go through the likelihood of them to pull the information, the story, the value statements that I want off of this page. It's very small. It's going to fight through a lot of this noise, navigation, headers and things that it doesn't need and it won't read anyway. Now on the right side we have that scrunched version of the page. If you ever were wondering where the name came from. Yeah I did. I did. So yeah that's great. So yeah we've scrunched that down. Now what's really cool is on this left and this right side here we actually have the same amount of usable content."