"Businesses should absolutely invest in AI SEO now. Early adopters, and we're still early in 2026, so you haven't missed the boat yet, but early adopters will gain a stronger visibility long-term. AI search is rapidly becoming a primary discovery channel for business. Search engines, like Google, are integrating AI-generated answers in AI overviews in Gemini, and it's only gonna continue. Businesses that start early building authority essentially do have the competitive advantage. So, we recommend 2026. If you don't have it, you're not gonna be engaged in an AI SEO program this year. 2027 has to be the year that you truly invest in AI search in order to have long-term growth as the AI platforms are evolving."